Quotes hub · Sprint B
Rich DeVos Believe! Quotes Hub (Sourced, Fair Use)
Looking for short, sourced Rich DeVos quotes from Believe! and related books? This page is a fair-use quotes hub about Richard (Rich) M. DeVos (1926–2018), Amway co-founder—deceased. It is a history / literature reference, not an income or lifestyle proof page for modern Independent Business Owners (IBOs).
Disclosure: Independent Amway™ Business Owner — Johan Nilsson, US IBO #6638846. Not an employee of Amway. Amway is a trademark of Amway Corp. This site is not an official Amway website.
One reader decision: open the estate / Amway primary sources (and buy or borrow the books if you want the full text)—do not treat short excerpts here as typical Amway earnings or a recruiting pitch.
Fair-use / copyright note: Quotes below are short excerpts attributed on public pages (primarily richdevos.com/resources/quotes and Amway Global founders materials). No full book chapters or full speech transcripts are reproduced. Prefer purchasing or library access for complete works.
Likeness note (compliance): Text only. No living-leader photos, voice, avatars, or brand-face imagery. Living family board roles are not featured here.
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Rich DeVos — Quotes (estate) · Books · Amway Global — Founders · Shop Amway products (optional)
Who this hub is about (sourced)
- Rich DeVos co-founded Amway Corp with Jay Van Andel in 1959 (Amway Global founders page).
- He died September 6, 2018 (Amway Global newsroom).
- Public estate materials describe five books across his career, including Believe! (1975, with Charles Paul Conn) and Compassionate Capitalism: People Helping People Help Themselves (1994).
This hub does not convert founder biography into pin-level proof, “you can build what he built,” luxury lifestyle flex, or modern IBO income claims.
Book map (bibliographic — not full text)
| Work | Approx. year | What the estate / catalog says (high level) |
|---|---|---|
| Believe! | 1975 | First book; philosophy of successful living / personal fulfillment; co-authored with Charles Paul Conn (richdevos.com). |
| Compassionate Capitalism | 1993–1994 | National bestseller framing; subtitle People Helping People Help Themselves; estate describes it as merging capitalism’s spirit with moral values / helping others help themselves (richdevos.com). |
| Later titles (context only) | 2000+ | Hope From My Heart, Ten Powerful Phrases…, Simply Rich — listed on estate Books page; not the focus of this hub. |
For purchase or library copies, use booksellers / libraries. This site does not host PDFs or full text.
Short fair-use quotes from Believe! (1975)
Attributed on richdevos.com/resources/quotes to Believe!, 1975. Each block is a short excerpt only.
On ambition / dreams:
If you have that flame of a dream down inside you somewhere, thank God for it, and do something about it. And don’t let anyone else blow it out.
No life is more tragic than that of the individual who nurses a dream, an ambition, always wishing and hoping, but never giving it a chance to happen.
On determination / persistence:
Determination. The will to endure to the end, to get knocked down seventy times and get up off the floor saying, “Here goes number seventy-one!”
Either you give up, or you persist. We persisted.
On belief / effort (motivational—not an Amway earnings guarantee):
I cannot claim any special knowledge of motivational technique. I do have a firm conviction that almost anyone can do whatever he really believes he can. The nature of the goal really makes little difference.
On free enterprise (historical opinion—not a Plan disclosure):
The most grandly ignored blessing of American life is our system of free enterprise.
On family (business-values context—not a recruiting requirement):
At Amway we believe in the family enough to attempt to make involvement in our business something which strengthens family ties rather than threatening them.
Editorial guardrail: These lines are personal / motivational writing from 1975. They are not Amway Income Disclosure Statement language, not typical results, and not promises that reading Believe! or joining as an IBO produces any income level.
Compassionate Capitalism (1994) — themes (no long reprint)
Estate books page summary (paraphrased attribution—not a chapter dump):
- Full title: Compassionate Capitalism: People Helping People Help Themselves.
- Described as a treatise on wise use of financial resources to help others help themselves, and on capitalism working alongside moral values—not as “cutthroat” by necessity (richdevos.com sharing-insights / books).
- Estate notes the book grew from an inspirational speech delivered to Amway business owners.
We intentionally do not paste long book passages. If you need the author’s full argument, obtain a lawful copy. Short theme citation above is for orientation only.
Adjacent later books (Hope From My Heart, etc.) are listed on the estate Books page; this hub stays focused on Believe! / Compassionate Capitalism themes.
Public Amway Global attribution (founders page)
From Amway Global’s public founders materials (also used on our founders history article):
We were just two guys from Ada, Michigan, USA, who wanted to have a business of our own.
Editorial guardrail: Founding story ≠ modern IBO earnings. For how Amway describes averages today, see the official Income Disclosure Statement—this quotes hub contains no personal or pin earnings figures.
Short speech lines (estate-attributed; fair use)
From richdevos.com/resources/quotes / sharing-insights (not full speeches):
Selling America (1960s era; estate):
There is no escaping the impact that you have on others. Every word of encouragement can change the lives of others.
Life Enrichers (1989; estate):
The first thing you and I have to focus our minds on is having an attitude of gratitude. Once we get our attitude right, the rest works.
These are encouragement themes. Attendance at any modern meeting or purchase of any book/ticket does not create Amway Plan income.
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Want the corporate founding timeline (1959) rather than book quotes?
Amway founders 1959 history (this site) · Amway Global Founders · Browse Amway.com
What this page is not
- Not full copyrighted book text, audiobook dumps, or bootleg PDFs.
- Not income / lifestyle / pin proof for living IBOs.
- Not living-leader likeness, voice clones, or celebrity branding.
- Not a “not a pyramid” slogan page (banned under claim-pack v0-LEGAL).
- Not Amway Corporation.
Sources
- richdevos.com — Quotes — short Believe! and speech attributions
- richdevos.com — Books — bibliographic descriptions (Believe!, Compassionate Capitalism, later titles)
- richdevos.com — Sharing insights — Selling America / book chronology
- Amway Global — Our Founders
- Amway Global Newsroom — Richard M. DeVos dies (2018-09-11)
- Amway Income Disclosure — official earnings literacy if/when Plan claims appear elsewhere
guardrails/claim-pack-v0-LEGAL.md— deceased founders OK with care; ban full copyrighted text; ban income/lifestyle as proof; ban living likeness
Drafted 2026-09-08. Prefer live estate/Amway URLs if wording updates.
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Disclosure: Independent Amway™ Business Owner — Johan Nilsson, US IBO #6638846. Not an employee of Amway. Amway is a trademark of Amway Corp. This site is not an official Amway website.